5/27/2023 0 Comments Eddie bauer near me![]() Seth Waterfall, an Eddie Bauer Alpine Climbing Guide, tested the BC Alpine Lite while teaching an Avalanche Level 1 course at Crystal Mountain Ski Area. Spring in the Teton’s anyone? This piece of technical magic is a lightweight, three-layer waterproof jacket. Today, it’s warm as ever but still fits in on the urban street.Įddie Bauer | Buy Here BC Alpine Lite – $262 While most brands started using down for huge puffy parkas and serious winter coats, EB came out with this Goldilocks jacket fawned over by mountaineers. (It won an ISPO Red Dot award… nbd.)Įddie Bauer | Buy Here 1936 Skyliner Model Down Jacket – $139Īs the name indicates, this super-trendy lifestyle jacket is a throwback to the first down jacket made by Eddie Bauer: The Skyliner. Instead, the down is bonded to two thin scrim layers of fabric so it’s a sheet of warmth. What’s so cool about goose down is that it doesn’t require being quilted. So next time you think of dissing Eddie, know he was (and the brand still is) cooler than you.Įspecially these jackets that ace style and technical function: EverTherm Down Jacket – $297įall 2017 saw the visionary release of EB’s Evertherm Down Jacket- the most award-winning piece of apparel in the history of the brand. This was the genesis of First Ascent, a new collection of gear and a return to serious technical outerwear that would be worn on professional guides around the world. In 2007, a new CEO had the mind to stop all the madness and bring back the badassery of technical Eddie Bauer. “The new generation came to know Eddie Bauer as casual sportswear,” Berg says. Leadership moved away from the outdoors and partnered with Ford, but as more people came to learn Eddie’s name, the heritage got watered down. in the ’80s, who were interested in making the hardcore apparel name into a lifestyle brand. The company sold to General Mills in the ’70s and then to Spiegel Inc. So how in the heck do people today get the sense that Eddie Bauer is a frumpy old man’s brand? Fast forward to the ’50s and the Himalayan peaks were being summited by world-class climbers who turned to Bauer for down parkas and sleeping bags. In the 1930s, Eddie and Stine created the first down jacket patent in the U.S. And she started bringing women in, because women needed high-quality gear as much as the men.” “Here was this attractive young woman who could talk the talk with all the men, but outshoot and outfish most of them, earning her stripes among the hardcore customer base. She also created the women’s department for the store,” Berg adds. Plus, every time she won, she was in the news wearing Eddie Bauer gear. “He taught her how to shoot a shotgun, and she won eight consecutive women’s trap shooting championships, setting a gold standard for active outdoor women. But she didn’t complain and they became what Eddie called “wilderness companions,” eventually marrying in 1927. Eddie got her digits, and on their first date, he took her on a cold, wet fishing trip in early spring (guys, this is risky). He was pissed off, until he saw one of the hunters was a young woman, Christine Heltborg (Eddie called her Stine), who came along as the camp cook. It was 1927, and Eddie went to one of his favorite hunting sports in eastern Washington to find another group already there. Along Came a Woman (and a Whole Women’s Department) On one of these hunting trips, he fell in love with a wilderness babe. “He’d go out with customers and show them where to hunt,” says Berg. “Extended fishing and hunting trips were his laboratory,” Berg says.Įddie hired expert outdoorsmen to work at Bauer Sports, testing and learning the gear, which transformed his shop into not only an apparel store, but a place to buy equipment and get guide service. The whole reason he was in business was so he could go hunting and fishing.” The reason so many people eventually turned to Bauer gear was because he began to develop apparel concepts while out on his wilderness adventures. “He shut the door, and people thought he was crazy,” Berg says. Around Labor Day he put up a sign that said, “Eddie Bayer’s gone hunting, back February 1.” Apprenticing with the best hunters and fishermen in the Pacific Northwest, Eddie honed his skills and went into business for himself in at 20 years old, opening Bauer Sports Shop.” (Twenty!) Back to the BeginningĮddie launched his store in February 1920. To think people are impressed by Bill Gates dropping out of Harvard. The 11 Best Thermal Shirts for Men in 2022Īfter moving to Seattle with his parents, “Eddie dropped out when he was 14 - about 1914 - and went to work for the biggest sporting goods store in Seattle. The 10 Most Memorable NBA Fashion Choices in the 21st Century Leave It to Todd Snyder To Dream Up a Winning Menswear Collection For Golfers
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